News Article by America Age

Inspirers | Editorial Board

In a world where men’s fashion often plays it safe, Mijox is here to shake things up. This bold Australian brand, co-founded by Anthony Mijoc and Krissan Pattugalan, is revolutionizing how men wear—and perceive—underwear. Focussing on premium style, mental health and sustainability, Mijox is more than just a clothing company; it’s a movement encouraging men to embrace vulnerability and self-expression to gain confidence.

For Anthony, a talented painter and mural artist, and Krissan, an award-winning designer and creative director, the journey to creating Mijox was deeply personal. Both co-founders experienced the devastating loss of friends to mental health struggles, inspiring them to address this crisis head-on.

“We saw a lack of confidence and vulnerability causing pain, frustration, and isolation in our communities,” Anthony shares. “We wanted to create a brand that not only helped people feel seen but also empowered them to grow stronger through openness.”

Their vision? To make men feel like superheroes—confident enough to wear their underwear on the outside.

Mijox doesn’t just sell underwear; it redefines how men approach style and self-expression. Unlike traditional men’s underwear brands that are designed to stay hidden, Mijox’s products are made to be shown off. Their box sets—featuring perfectly matched underwear and socks—offer a playful yet stylish peek into one’s personality. “Think James Bond meets Virgil Abloh,” Krissan explains. “It’s classy, bold, and cheeky in the best way.”

What makes Mijox truly unique is how the brand integrates mental health into its product. By encouraging small, daily acts of vulnerability—like giving a sneak peak of your underwear—Mijox helps people build confidence, one day at a time.

Read the full article on americaage.com.